Yohji Yamamoto
Japanese fashion designer Yji Yamamoto, who was born in 1943, is well-known and has won numerous awards. He shares the title of master of ultramodern tailoring with Madelein Vionnet. The Medal of Honor with Purple Ribbon, Commandeur of the Order of Arts and Letters, the Order of National Merit, the Master of Design Award, and the Royal Designer for Industry are the most prominent honors he has won for his services to the fashion industry.
In Japan after the war, Yamamoto was
raised by his mother, a self-employed clothier. He was born in Tokyo and
graduated with a law degree from Kelo University in 1966. He continued
his education by attending Bunka Fashion College to study fashion
design.
He worked out of his mother’s store for the following several years before launching his debut line, Y’s, in Tokyo in 1977.
From Paris, he began his professional design career in 1981. The designer discussed his idea of dressing ladies in menswear in an interview with the New York Times in 1983. His goal was to create women’s versions of men’s coats that would shield and conceal their bodies from the elements and male gaze. He makes clothing for ladies who are intellectually or artistically inclined and is continually examining the relationship between the feminine and the masculine.
In Tokyo, his commercially successful
lines with his name and initials are particularly popular. Yohji
Yamamoto’s flagship boutiques in Antwerp, Paris, and New York as well as
upscale department stores all over the world carry these lines.
His other lines are Pour Homme, Diffusion line, and Costume d’Homme.
According to the corporation, Yamamoto’s primary lines generated $100
million in yearly sales in 2007.
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