Giorgio Armani

 

 

 

Giorgio Armani, who is he?

Giorgio Armani, a renowned clothing designer who also owns restaurants and hotels, was born in Italy on July 11, 1934.
When his men’s “power suits” frequently appeared on Miami Vice and in the 1980 movie American Gigolo, which starred Richard Gere in Armani’s trademark attire, his reputation in America skyrocketed.

first fashion brand

Armani left school after serving his time in the military and began working at the renowned Milanese department store La Rinascente. He then became a designer on Nino Cerruti’s crew. Sergio Galeotti, a friend of Armani’s, encouraged him to start designing for other businesses as a freelancer.

In July 1975, Armani and Galeotti established Giorgio Armani S.p.A. as partners in business. This year saw the launch of the company’s first collection, a men’s clothing line. The next year, Armani debuted a collection for women that was well received.

Her clothing was groundbreaking at the time because it used a soft color palette and a more natural fit.
“My goal was crystal clear: I thought we should do away with clothing as an artifice. I believed in neutral colors,” he later told WWD.

Signature Styling

While his designs were popular in Europe, Armani didn’t make a big splash in America until 1980. His clothes were worn by actor Richard Gere in the American film gigolo (1980), which sparked a lot of hype. interest in Armani.

He also provided much of the wardrobe for the hit television series Miami Vice (1984-89), starring Don Johnson. Soon, many top Hollywood stars started wearing Armani on the red carpet, including Michelle Pfeiffer, Jodie Foster, and John Travolta, among others. During the 1980s, wearing Armani became a symbol of success for many professionals.

They mostly searched for the brand’s “power suits.” With demand high, Armani and Galeotti were able to expand their business by opening Armani stores in Milan.

Armani, however, suffered great personal and professional loss in 1985 after losing his longtime friend and business partner, Galeotti, to AIDS. Some thought the company was in danger of suffering after Galeotti’s death, Armani showed the world that he was as good as a leader as he was a designer.